Objectives

To offer the student:

• All the practical resources to finish the course, to design the most appropriate strategy to enter international markets by designing an  international marketing plan.
• A practical method of continuous export performance self-testing, which will allow you to improve your competitiveness. Furthermore, it allows both those companies that are now exporting (through our check-ups)   as well as those who have never exported (through our check-lists) to benefit from the program.
• The chance to improve their language abilities thanks to the 5 languages available in the program (English, Spanish, French, Portuguese and Italian).

With the advent of the global market and e-commerce, companies of all sizes must face the challenge of preparing themselves for international trade. Companies wishing to successfully face the challenges of the new milennium cannot turn their back on reality, independent of their size or country.

Companies need professionals who know how to do business in international markets, from determining if a product may be exported to designing an international marketing plan.

In itself, foreign trade is global.  For this reason, our training program has been developed by a group of experts from different countries. Furthermore, they will participate in your learning process in order to design the most appropriate international trade strategy for you.

The motto of the program is "Think Globally, Act locally"; i.e., to produce international marketing practitioners who are able to design global marketing strategies, but who also know how to understand and appreciate the idiosyncracies of each market, adapting the global strategy to each target market.